Craftmark (www.craftmark.org) is a certification programme designed and managed by AIACA that certifies genuine Indian handmade craft products produced in a socially responsible manner; develops sector-wide minimum standards and norms for labelling a product as a handicraft product; and increases consumer awareness of distinct handicraft traditions and tractability of the products from manufacturer to end consumer. Craftmark is being used by more than 80 crafts enterprises, with an outreach of more than 1,10,000 artisans across 23 states of India.